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  42. Ronald Joyce 201 items
  43. Shamali Bridals 20 items
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  1. AF Couture Collection 65 items
  2. Allure Bridals 88 items
  3. Allure Couture 3 items
  4. Allure Romance 79 items
  5. Allure Women 17 items
  6. Amanda Wyatt 24 items
  7. Badgley Mischka Bride 140 items
  8. Beautiful Bridal 172 items
  9. Blu 163 items
  10. Blue by Enzoani 234 items
  11. Blush by Hayley Paige 58 items
  12. Casablanca Bridal 447 items
  13. Charlotte Balbier 23 items
  14. Donna Salado Bridal 43 items
  15. Ella Rosa by Kenneth Winston 219 items
  16. Enchanting by Mon Cheri 184 items
  17. Enzoani 367 items
  18. Essense of Australia 444 items
  19. Femme Collection by Kenneth Winston 41 items
  20. Hayley Paige 7 items
  21. Jasmine 10 items
  22. Julietta by Madeline Gardner 89 items
  23. Justin Alexander 399 items
  24. Justin Alexander Signature 136 items
  25. Justin Alexander Signature (DO NOT USE) 135 items
  26. Kenneth Winston 592 items
  27. Lazaro 175 items
  28. Lillian West 118 items
  29. Lilly 1 item
  30. LouLou Bridal 113 items
  31. Madeline Gardner New York 80 items
  32. Madison James Bridal 26 items
  33. Maggie Sottero 547 items
  34. Mark Lesley Bride 73 items
  35. Martin Thornburg 99 items
  36. Martina Liana 380 items
  37. Millie May 68 items
  38. Modest Mon Cheri 42 items
  39. Morilee 410 items
  40. Rebecca Ingram 139 items
  41. Richard Designs 69 items
  42. Ronald Joyce 201 items
  43. Shamali Bridals 20 items
  44. Sincerity Bridal 106 items
  45. Sofia Bianca 108 items
  46. Sophia Tolli 354 items
  47. Sottero and Midgley 311 items
  48. Stella York 396 items
  49. Sweetheart Gowns 107 items
  50. Tara Keely by Lazaro 103 items
  51. Ti Adora by Allison Webb 13 items
  52. Victoria Jane 147 items
  53. Victoria Kay 122 items
  54. Voyage 97 items
  55. Watters 201 items
  56. White Rose Bridal 92 items
  57. Wilderly 26 items
  58. Willowby by Watters 108 items
  59. Wtoo 177 items
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Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like

About the collections. For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence.

Allure Campaign

ALLURE BRIDALS

Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

ALLURE ROMANCE

Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.

ALLURE WOMEN

The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.

ALLURE BRIDESMAIDS

Allure Bridesmaids offers a wide selection of gowns for the bridesmaid — who deserves to feel beautiful alongside the bride on her wedding day.

ALLURE COUTURE

Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.

MADISON JAMES

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.

ALLURE MODEST

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style.

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