Filters
Clear All Apply
Designer  
  1. AF Couture Collection 1 item
  2. Allure Bridals 439 items
  3. Allure Couture 7 items
  4. Allure Romance 197 items
  5. Allure Women 3 items
  6. Amanda Wyatt 24 items
  7. Atelier Pronovias 274 items
  8. Badgley Mischka Bride 81 items
  9. Beautiful Bridal 102 items
  10. Blu 54 items
  11. Blue by Enzoani 138 items
  12. Blush by Hayley Paige 57 items
  13. Casablanca Bridal 182 items
  14. Charlotte Balbier 23 items
  15. Donna Salado Bridal 43 items
  16. Elie by Elis Saab 9 items
  17. Ella Rosa by Kenneth Winston 90 items
  18. Emma Bridals 68 items
  19. Enchanting by Mon Cheri 185 items
  20. Enzoani 194 items
  21. Essense of Australia 552 items
  22. Femme Collection by Kenneth Winston 3 items
  23. Hayley Paige 198 items
  24. Julietta by Madeline Gardner 89 items
  25. Justin Alexander 291 items
  26. Justin Alexander Signature 78 items
  27. Kenneth Winston 45 items
  28. Lazaro 174 items
  29. Lillian West 89 items
  30. Lilly 1 item
  31. LouLou Bridal 133 items
  32. Madeline Gardner New York 80 items
  33. Madison James Bridal 167 items
  34. Maggie Sottero 570 items
  35. Mark Lesley Bride 73 items
  36. Martin Thornburg 163 items
  37. Martina Liana 402 items
  38. Millie May 68 items
  39. Morilee 374 items
  40. Privee Collection 1 item
  41. Pronovias 577 items
  42. Pronovias One 5 items
  43. Pronovias Plus 5 items
  44. Rebecca Ingram 124 items
  45. Richard Designs 120 items
  46. Ronald Joyce 201 items
  47. Shamali Bridals 20 items
  48. Sincerity Bridal 115 items
  49. Sofia Bianca 108 items
  50. Sophia Tolli 353 items
  51. Sottero and Midgley 291 items
  52. Stella York 394 items
  53. Sweetheart Gowns 93 items
  54. Tara Keely by Lazaro 113 items
  55. Ti Adora by Allison Webb 95 items
  56. Victoria Jane 147 items
  57. Victoria Kay 121 items
  58. Voyage 15 items
  59. Watters 231 items
  60. White Rose Bridal 91 items
  61. Wilderly 10 items
  62. Willowby by Watters 108 items
  63. Wtoo 177 items
Shopping Options
Apply
Designer
  1. AF Couture Collection 1 item
  2. Allure Bridals 439 items
  3. Allure Couture 7 items
  4. Allure Romance 197 items
  5. Allure Women 3 items
  6. Amanda Wyatt 24 items
  7. Atelier Pronovias 274 items
  8. Badgley Mischka Bride 81 items
  9. Beautiful Bridal 102 items
  10. Blu 54 items
  11. Blue by Enzoani 138 items
  12. Blush by Hayley Paige 57 items
  13. Casablanca Bridal 182 items
  14. Charlotte Balbier 23 items
  15. Donna Salado Bridal 43 items
  16. Elie by Elis Saab 9 items
  17. Ella Rosa by Kenneth Winston 90 items
  18. Emma Bridals 68 items
  19. Enchanting by Mon Cheri 185 items
  20. Enzoani 194 items
  21. Essense of Australia 552 items
  22. Femme Collection by Kenneth Winston 3 items
  23. Hayley Paige 198 items
  24. Julietta by Madeline Gardner 89 items
  25. Justin Alexander 291 items
  26. Justin Alexander Signature 78 items
  27. Kenneth Winston 45 items
  28. Lazaro 174 items
  29. Lillian West 89 items
  30. Lilly 1 item
  31. LouLou Bridal 133 items
  32. Madeline Gardner New York 80 items
  33. Madison James Bridal 167 items
  34. Maggie Sottero 570 items
  35. Mark Lesley Bride 73 items
  36. Martin Thornburg 163 items
  37. Martina Liana 402 items
  38. Millie May 68 items
  39. Morilee 374 items
  40. Privee Collection 1 item
  41. Pronovias 577 items
  42. Pronovias One 5 items
  43. Pronovias Plus 5 items
  44. Rebecca Ingram 124 items
  45. Richard Designs 120 items
  46. Ronald Joyce 201 items
  47. Shamali Bridals 20 items
  48. Sincerity Bridal 115 items
  49. Sofia Bianca 108 items
  50. Sophia Tolli 353 items
  51. Sottero and Midgley 291 items
  52. Stella York 394 items
  53. Sweetheart Gowns 93 items
  54. Tara Keely by Lazaro 113 items
  55. Ti Adora by Allison Webb 95 items
  56. Victoria Jane 147 items
  57. Victoria Kay 121 items
  58. Voyage 15 items
  59. Watters 231 items
  60. White Rose Bridal 91 items
  61. Wilderly 10 items
  62. Willowby by Watters 108 items
  63. Wtoo 177 items
Now exploring by:

Price range for this collection: pricing not available.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like

About the collections. For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence.

Allure Campaign

ALLURE BRIDALS

Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

ALLURE ROMANCE

Allure Romance is all about lace and ball gowns. We incorporated subtle silhouettes with soft, feminine element for a collection truly embodying its name: romance.

ALLURE WOMEN

The Allure Women’s collection features gorgeous structured fabrics along with lace appliqué and one spectacular satin sheath.

ALLURE BRIDESMAIDS

Allure Bridesmaids offers a wide selection of gowns for the bridesmaid — who deserves to feel beautiful alongside the bride on her wedding day.

ALLURE COUTURE

Our Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.

MADISON JAMES

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.

ALLURE MODEST

Allure Modest provides a collection of classic bridal gowns designed to provide extra coverage without sacrificing style.

To Top