About us

We would love to help you find that perfect outfit for the most special of occasions. We are one of the largest bridal boutiques in Bournemouth, Dorset. At Chameleon, you will find a beautiful collection of designer wedding gowns created by the country’s leading award-winning designers. Our Bridal Designers are: Pronovias, Maggie Sottero, Sottero and Midgley, Rebecca Ingram, Enzoani, Rita Mae and Ian Stuart.

Our bridal collection contains gowns to suit all tastes, dress sizes and budgets. Prices range from £450-£3500, with most dresses being in the £1,000-£1,700 bracket and we stock sample dresses in UK sizes 8-22.

Our boutique offers a relaxed, friendly atmosphere with the best value, advice and customer service in Dorset.

Unlike large chain stores, we look after our brides from start to finish. Once you have found your gown, we store this for you free of charge until the big day. We offer an in-house alteration service to ensure that you get the perfect fit for your special outfit. When you come to collect your special dress from you, it will have been carefully steamed and pressed. After the wedding, we can also clean and box your beautiful gown for you.   

In addition to wedding dresses, we have an extensive Mother of the Bride/Groom department which offers the latest collections from exclusive designers with co-ordinating millinery, shoes, bags and jewellery to create the perfect look. Mother of the Bride/Groom Collections: Condici, Luis Civit, Ian Stuart, John Charles, Linea Raffaelli,  Lizabella Premium and Fely Campo. 

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Appointment guidelines

We have two bridal areas for our brides which are private. These can comfortably seat 2-3 guests. If you have a larger bridal party, we can still accommodate you but it would be in our mother of the bride area, which is a little less private. However you still have access to all our gorgeous gowns and a stunning large mirror.

Mummies always find it less stressful if childcare arrangements are in place so that they can relax and focus on their wedding planning. However we do understand that on occasions children need to attend appointments too. However from a safety point of view, young children are not allowed to run around or sit on the floor of our shop as we carry out fittings and we find that children and pins do not mix!

We ask that buggies are left on the mat at the front of the shop as the debris from buggy wheels can cause stains on our white dresses. Regrettably no food is allowed in the boutique for the same reason.

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Dresses from these designer brands


904 Christchurch Road
Bournemouth, Bournemouth

Opening hours

Mon 9:00AM - 5:00PM Tues 9:00AM - 5:00PM Wed Closed Thurs 9:00AM - 5:00PM Fri 9:00AM - 5:00PM Sat 9:00AM - 5:00PM Sun Closed

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