For the second year in a row, London Bridal Fashion Week and White Gallery were held together at the London ExCeL. The renowned bridal trade show is the UK’s leading bridal fashion event which brings together retailers and buyers.
This year’s show had a full fashion show programme including private shows by Justin Alexander and Ronald Joyce alongside the exhibition that featured a selection of the finest UK and international bridal labels.
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A number of top international names unveiled their new 2020 collections during the three-day event and during these fashion shows, we saw a number of new wedding dress trends emerge.
One of the main trends that we saw during London Bridal Fashion Week & White Gallery 2019 was wedding dresses with sleeves. A number of designers and manufacturers including Lillian West, Ivory & Co and Morilee incorporated this trend in their designs.
After Meghan Markle rocked a halterneck wedding dress as her evening gown back in 2018 it was no surprise that this trend would be dominant on the runway this season. Allure Bridals, Eternity, Ronald Joyce and Victoria Sanders all featured dresses with stunning halternecks.
Layered Tulle was another trend that we saw a lot of on the runways.Tal Kedem, Le Papillion by Modeca, Dando London and Tiffanys all used layered tulle for maximum effect, creating some amazing gowns.
Brands like Modeca and Eternity Bridal had lots of colour on the catwalk this year with a selection of dark coloured gowns. Coya Collection’s catwalk had the same idea featuring a myriad of colours including red and yellow.
We’ve seen feathered wedding dresses for a while now but the trend was still very prominent amongst both London Bridal Fashion Week & White Gallery brands. Danit Levi was daring with their use of feathers by using feathered edging along a high leg split in one of their gowns.
A contemporary trend that we saw on the catwalk this season was lingerie inspired dresses. Lilly & Charles, Sincerity, Le Papillion by Modeca and Danit Levi all were very bold with their designs.
One of the final trends we saw was separates/two-pieces. Separates first appeared at White Gallery in 2017 and are now here to stay. Allure Bridals and BSS by Safiyya Babayeve both showcased stunning cropped tops and trousers.
If you’re looking for more wedding dress trends then check out our 2019 inspiration lookbook.
London Bridal Fashion Week and White Gallery 2019 also saw visitor numbers increase by 9% year on year, meaning it was the most successful London-based event for the Ocean Media bridal team. We took to the floor at the show to find out what both retailers and buyers had to say about it.
Jo Stott – Y.A.P. Bridal Boutique
“I also bring my whole team here because I love my team to see London Bridal Fashion Week and White Galley and see what the bridal world has to offer. I love it.”
James McKenna – Rachel Allan
“We exhibit at London Bridal Fashion Week because it is now the number one place to come and do business. The amount of retailers that are actually attending the event is second to none.”
Sinclair Sellars – Maids to Measure
“What sets it apart is the fact that everything is under one roof. I mean, it’s everything you could possibly want. They’ve set it up so nicely, there’s a really nice feel. Networking, talking to everyone all under one roof, I mean, what more could you need?
“We exhibit at White Gallery because it’s just a perfect place to see all our existing stockists and then meet new people that we wouldn’t otherwise get to chat to.”
Watch all the highlights from London Bridal Fashion Week incorporating White Gallery 2019 below
London Bridal Fashion Week incorporating White Gallery is due to take place on 22nd – 24th March 2020 so make sure you save the date!
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